We embrace the diverse aspirations for a modest aesthetic and our designs stem from a cross cultural point of view.

Naayib exists to explore the question of what modest led design can do.

Focussed on cut, finish and exceptional quality, our collection balances pared back style with rich accents.

We believe in buying better & buying less so we create pieces to adapt & update your wardrobe with styles that keep on working for you season after season, year after year.

Merging modest sensibilities with modern design, our soft silhouettes wrap you in a layer of calm and confident style.

The word NAAYIB refers to 'agency'. Our unique human ability to act with intent and passion.

With that inspiration we promise to use this platform to strive for better in terms of the environmental and

community challenges we face today.

We believe in the value of ethical and fair-trading practices that can be enriching for everyone who takes part.

We work with suppliers that have a proven commitment to good working conditions for the people who make our clothes.

We also work with suppliers who are committed to the sustainable use of resources in terms of energy, raw materials and waste reduction.

Our ‘better futures’ initiative is our way of contributing to communities in to help improve life chances.

Purchases contribute to directly supporting the Doorstep Learning Project run by the UK Bangladesh Education Trust